To survive (and it’s important to survive) we must be aware of our current situation and the “state of things.” In other words, we need to be able to adapt. For the artist, that has always been the challenge. Not only is it unnatural to conform to dogma and to stray from one’s instinct, to do so speaks out against everything that an artist has been brought into this world to do. Creators throughout human history have been both destined and burdened with the job of challenging the status quo and introducing new ways of conquering problems. Artists not only reflect society by being excellent seers and documenters of their environment but also affect it by being innovators. That said, new ways aren’t usually popular ways. We must fight to make it happen.
And this despite living in a modern technologically dominant world. The new may appear to be welcome, but often it’s an illusion. For art is usually only welcome under the new world’s own terms — conditions that conform with the current demands of industry and profit. Efficiency and short-term success rule the day, and thus most decision-making when it comes to projects and process. I remember my agent once told me that a successful colleague of mine would’ve never been able to sell his art now if he had not already been famously successful because he is “far too slow.” Today’s marketplace demands not only art that’s deemed desirable but that which arrives on schedule. Deadlines make or break artists and studios. Every artist working in books, illustration, animation or film understands fully this predicament. As sad as it is to say, there’s hardly an art form now NOT tainted by the demands of finance and technology.
The trend is troubling. The advance of technique has hurried the world exponentially and there seems to be no stopping it. If efficiency (quickness) is the overwhelming goal, then how can we achieve quality? And how is an artist to survive, never mind prosper, in such an environment?
This, of course, cannot be answered in any sort of rational manner. And that’s exactly the point; doing art is hardly rational. If it were, it wouldn’t be any fun doing it. But it’s amazing how often the challenge presents itself. Almost at every opportunity — be it struggles with money, disapproval of others, success of others, setbacks both short-term and long-term — resistance wants to make you stop doing YOUR art, stop doing what you’ve worked so hard to be doing.
I recently had dinner with an architect friend of mine about this topic and my own personal work which I noted isn’t exactly aligned with the conceptual trends of the day and she said with a laugh: “You know what to do and how to do it! You just have to sell out.” I vehemently denied of course, but the emotions beneath my own insecurity were easily aroused. It takes courage and discipline to stay the course. It’s not easy, of course, but we’ve got to keep reminding ourselves why we’re here. To honor one’s calling is to respect ourselves and our God-given talents by accepting the challenge. And often times, a nasty challenge is exactly what’s needed to force us to be extra creative and do even better art.
So again it seems that creative people mustn’t forget their way forward despite their difficulties. There’s not time to whine, complain or despair about it all. Our job is to create. In fact, that’s where our salvation lives. It’s also a pretty good assignment to have once you step back and look at the alternatives.